The exhibition industry is full of jargon, and the relatively simple small end of the market is more confusing than most. By Far the most Popular small exhibition stand is the pop up stand these are stands which use a concertina type frame with bars and graphics which attach magnetically, typically they are called a 3 x 3 stand or a 3 x 4 stand. The usual mistake people make is that a 3 x 3 is 3m x 3m, it's not! the numbers stand for the number of sections in a frame ie. the 3 x 3 is 3 quads high x 3 quads wide and will typically measure 2.5m wide by either 2.4, or 2.25m high, and the 3 x 4 will be 3 quads high by 4quads wide and measure 3m wide. These type of displays are available in any combination of heights and widths, although larger stands are usually configured by using multiples of the standard 3 x 3, and 3 x 4 stands.
Available in both straight and curved formats, pop-ups used to be used quite a lot for building larger exhibition stands, however with the advent of much more versatile modular display systems, this practice has diminished, and you mostly see 3 x 3 or 3 x 4 curved systems as stand alone displays these days.
For further information on any exhibition stand issues please contact us
Wednesday, 14 April 2010
Thursday, 1 April 2010
More effective exhibiting 5
Organising Your Stand
The way in which your stand is laid out for any show will obviously be limited by size, and most importantly budget. Whatever size your stand is , it is important to allocate a large enough budget to dressing it, there is no point in spending a lot of money on the space, and associated exppenses, then failing to do your organistaion justice by not dressing the stand effectively, this does not neccessarily mean that you have to spend vast sums of money on expensive designers and contractors, although for a really professional approach using a specialist contractor will take most of the agony out of organising a show.
If you havew a small stand, and a limited budget there are many ways of dressing your stand without breaking the bank! banner stands and pop ups are the most popular of these displays they are lightweight, self supporting, easy to set upp, and widely avaiilable. Another way to dress a shell scheme is to purchase grapohic panels, por posters, which can be attached with the use of velcro.
There are many different types of Modular exhibition stand which vary in complexity and sophistication, it almost goes without saying that the more complex and sophisticated your stand the greater the liklihood that you will need a professional stand builder to help you make the most of your show.
The way in which your stand is laid out for any show will obviously be limited by size, and most importantly budget. Whatever size your stand is , it is important to allocate a large enough budget to dressing it, there is no point in spending a lot of money on the space, and associated exppenses, then failing to do your organistaion justice by not dressing the stand effectively, this does not neccessarily mean that you have to spend vast sums of money on expensive designers and contractors, although for a really professional approach using a specialist contractor will take most of the agony out of organising a show.
If you havew a small stand, and a limited budget there are many ways of dressing your stand without breaking the bank! banner stands and pop ups are the most popular of these displays they are lightweight, self supporting, easy to set upp, and widely avaiilable. Another way to dress a shell scheme is to purchase grapohic panels, por posters, which can be attached with the use of velcro.
There are many different types of Modular exhibition stand which vary in complexity and sophistication, it almost goes without saying that the more complex and sophisticated your stand the greater the liklihood that you will need a professional stand builder to help you make the most of your show.
Monday, 29 March 2010
More effective exhibiting 4
ORGANISING YOUR STAND
The way in which your stand is laid out for any show will obviously be limited by size, and most importantly budget. Whatever size your stand is it is important to allocate a large enough budget to dressing it, there is no point in spending a lot of money on the space, and expenses associated with exhibiting and then failing to do your organisation justice by not filling the space a0ppropriately, this does not mean that you have to spend vast sums of monety on expensive deigners and contractors, although for a really professional approach using a specialist contractor will take a lot of the agony out of organising the show.
If you have a small stand and a limited budget (budgets normally limit stand size anyway) there are many ways of designing your stand without breaking the bank banner stands and pop ups are the most popular of this type of display, they are light weight esy to set up and widely available. Another way to dess a "shell scheme" stand is to purchase graphic panels which can be attached to the stand supplied by the organisers , bu the use of velcro, however the advantage of using banner stands and pop ups is that they require no external support.
There are many different types of Modular Exhibition Stands which vary in complexity and sophistication, it almost goes without saying that the more complex and sophisticated your stand the greater the liklihood that you will need a professional exhibition stand contractor to help you make the most of your show.
The way in which your stand is laid out for any show will obviously be limited by size, and most importantly budget. Whatever size your stand is it is important to allocate a large enough budget to dressing it, there is no point in spending a lot of money on the space, and expenses associated with exhibiting and then failing to do your organisation justice by not filling the space a0ppropriately, this does not mean that you have to spend vast sums of monety on expensive deigners and contractors, although for a really professional approach using a specialist contractor will take a lot of the agony out of organising the show.
If you have a small stand and a limited budget (budgets normally limit stand size anyway) there are many ways of designing your stand without breaking the bank banner stands and pop ups are the most popular of this type of display, they are light weight esy to set up and widely available. Another way to dess a "shell scheme" stand is to purchase graphic panels which can be attached to the stand supplied by the organisers , bu the use of velcro, however the advantage of using banner stands and pop ups is that they require no external support.
There are many different types of Modular Exhibition Stands which vary in complexity and sophistication, it almost goes without saying that the more complex and sophisticated your stand the greater the liklihood that you will need a professional exhibition stand contractor to help you make the most of your show.
Thursday, 25 March 2010
More effective exhibiting 3
At most trade shows the primary objective will be to make new contacts and obtain the contacts details for follow up at a later date, simply swiping everyones vistor badge, or giving out brochures like confetti, does not work, and giving away brochures at shows is largely a very expensive waste iof time, ask yourself how often you have returned from an exhibition with a bag full of brochures, ahich at some later stage you throw away without looking at them, we've all done it!!!!!!!!.
I have a suggestion, don't take any brochures to the show, that way people have to give you their details in order to get information from you. I always suggest that when people ask for a brochure you offer to sned it to them, thye do not really want to carry a heavy bag full of brochures around
with them. Far better to post it to them, this makes sure you get their contact details, and by sending out the brochure you demonstrate that you keep your promises (very useful in building trust ibn a new business relationship), you also give yourself an excuse for a follow up call to check that the information has arrived. And finally and most importantly your literature will arrive in isolation, and not be buried in the carrier by their desk, or more likely that never even made it into the office.
In coclusion we do obviously need to have some brochures on the exhibition stand, but lets make people ask for them as that way we will know who has taken our information and knowledge is power!!!!!!!!!!!
I have a suggestion, don't take any brochures to the show, that way people have to give you their details in order to get information from you. I always suggest that when people ask for a brochure you offer to sned it to them, thye do not really want to carry a heavy bag full of brochures around
with them. Far better to post it to them, this makes sure you get their contact details, and by sending out the brochure you demonstrate that you keep your promises (very useful in building trust ibn a new business relationship), you also give yourself an excuse for a follow up call to check that the information has arrived. And finally and most importantly your literature will arrive in isolation, and not be buried in the carrier by their desk, or more likely that never even made it into the office.
In coclusion we do obviously need to have some brochures on the exhibition stand, but lets make people ask for them as that way we will know who has taken our information and knowledge is power!!!!!!!!!!!
Tuesday, 23 March 2010
More effective exhibiting 2
Once our staff understand the reasons and objectives for being at any particular show, there are some basic organisational tasks which will make them more effective. Your staff need to take the right approach without being too agressive, if our objective is to gather leads trying to force literature on anyone walking past the stand is not really the ideal approach. I always like to have everyones mobile phone turned off or diverting to one contact number, this avoids the sales staff looking as though they are too busy to talk to anyone because they are constantly on their phone, far better to let the staff take regular breaks when they can take their cell phone off the exhibition stand and make any neccessary calls. Similarly the stand staff should be encouraged not to sit/stand sround in group discussions as this will discourage the show visitors from spproaching them.
I believe that appointing a stand manager and having a briefing before the show opens each day is the best way to get staff to focus on what is important.
I believe that appointing a stand manager and having a briefing before the show opens each day is the best way to get staff to focus on what is important.
Monday, 22 March 2010
More Effective exhibition 1
The first step to more effective exhibiting is to ask ourseleves why we are attaending the show, I know this sounds like a ridiculous statement, however it's amazing how many companies attend specific trade shows every year with no clear isea as to waht they wish to acheive at the show, or indeed why they are attaending. When asked an incredible amount of people I ask attend "because we always have", or attend because they are frightened of not attending.
The funamental questions we need to ask are what doi I want to acheive, ie. in some shows, particularly consumer shows orders will be taken at the show, w eshould therefore set targets and review them after the show, however most shows are used as PR/ lead gathering, aand unless our staff know what we are actually trying to acheive the show will end up being an expensive and time wasting excercise.
The funamental questions we need to ask are what doi I want to acheive, ie. in some shows, particularly consumer shows orders will be taken at the show, w eshould therefore set targets and review them after the show, however most shows are used as PR/ lead gathering, aand unless our staff know what we are actually trying to acheive the show will end up being an expensive and time wasting excercise.
Thursday, 7 August 2008
Buying an Exhibition Stand
Every year at about this time we all return from our summer holidays, and suddenly realise that the exhibition we have been putting off organising is almost upon us and as usual we,ve left everything to th last minute. This when things can go wrong, and it's easy to forget something if you try to do everything yourself, the alternative is to put everything in the hands of an outside agency which can be relatively expensive, especially where smaller exhibition stands are concerned.
With very small stands it may be appropriate to use portable display systems such as banner stands or pop up exhibition stands which can be purchased at relatively low cost from a variety of companies, they are easy to transport and set up and have the virtue of being very compact for storage between shows. However if you do go down this route make sure that the supplier can handle All of your requirements "in-house" there are many virtual companies advertising this type of product on the internet who are entirely reliant on third parties to supply Artwork, Printing and the various anciliary items such as exhibition counters and literature stands which you will need to make your show a success.
One company which can help with all of your exhibition stand requirements is Premium Displays they offer a fast turnaround, and their prices might surprise you.
With very small stands it may be appropriate to use portable display systems such as banner stands or pop up exhibition stands which can be purchased at relatively low cost from a variety of companies, they are easy to transport and set up and have the virtue of being very compact for storage between shows. However if you do go down this route make sure that the supplier can handle All of your requirements "in-house" there are many virtual companies advertising this type of product on the internet who are entirely reliant on third parties to supply Artwork, Printing and the various anciliary items such as exhibition counters and literature stands which you will need to make your show a success.
One company which can help with all of your exhibition stand requirements is Premium Displays they offer a fast turnaround, and their prices might surprise you.
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